Média Social · Tendance · Web 2.0

You MUST publish photos on your Facebook Page

According to the last Webinar hosted by Wildfire, photos are by far the most engaging piece of content on Facebook. They compared all 1MM+ posts across the 60,000 pages and that’s what they found. Typically Photos are: » Eye catching » Heavier (in terms of weight assigned within EdgeRank) » Easier to consume than other… Continue reading You MUST publish photos on your Facebook Page

Média Social · Web 2.0

Eight steps to a better social media mix.

This is a new study from Involver. Here’s what they say about the marketing mix : The term “marketing mix” refers to how a company allocates resources across the “4P’s” of marketing: Placement, Price, Product, and Promotion. The “social media mix” applies the same resource allocation concept to social media to determine how a company… Continue reading Eight steps to a better social media mix.