You MUST publish photos on your Facebook Page

29 Feb

According to the last Webinar hosted by Wildfire, photos are by far the most engaging piece of content on Facebook.

They compared all 1MM+ posts across the 60,000 pages and that’s what they found.

Typically Photos are:

» Eye catching
» Heavier (in terms of weight assigned within EdgeRank)
» Easier to consume than other media content

The easier, the better!

Clicking on a video on on a link takes more time and fans/visitors seem to be more attracted by something easy. With a photo, users decide within a glance whether they’re interested or not— the high engagement results reflect this simplicity and ease of interaction.

 

 

 

 

 

 

 

If you want to learn more about this study, simply click here.

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