That’s not a big surprise, only 16% of your fans actually see your Page Posts. That’s not a lot but you don’t have the choice anyway. You can check your edgerank here. Sometimes you get a higher pourcentage of people seeing your Page Posts. It really depends on the type of content you publish and… Continue reading Facebook Edgerank – What you need to know (84% don’t see your Page Posts)
Working as a Social Media Specialist for a TV station in Canada, I caught the Gap’s Social Media Guidelines that I find excellent : (I also invite you to check out that blog) GAP Social Media Policy These guidelines are important—because if you don’t follow them a few things could happen: your posts can get… Continue reading Gap’s Social Media Guidelines
This graph is just excellent to introduce you to the new Facebook Timeline for pages.
According to the last Webinar hosted by Wildfire, photos are by far the most engaging piece of content on Facebook. They compared all 1MM+ posts across the 60,000 pages and that’s what they found. Typically Photos are: » Eye catching » Heavier (in terms of weight assigned within EdgeRank) » Easier to consume than other… Continue reading You MUST publish photos on your Facebook Page
I know this graph is pretty old (in the Internetverse) but still acurate, believe me! Question is : Have you spotted one of your contact yet? I am sure you did!
This is a new study from Involver. Here’s what they say about the marketing mix : The term “marketing mix” refers to how a company allocates resources across the “4P’s” of marketing: Placement, Price, Product, and Promotion. The “social media mix” applies the same resource allocation concept to social media to determine how a company… Continue reading Eight steps to a better social media mix.