Média Social · Web 2.0

Facebook Edgerank – What you need to know (84% don’t see your Page Posts)

That’s not a big surprise, only 16% of your fans actually see your Page Posts. That’s not a lot but you don’t have the choice anyway. You can check your edgerank here. Sometimes you get a higher pourcentage of people seeing your Page Posts. It really depends on the type of content you publish and… Continue reading Facebook Edgerank – What you need to know (84% don’t see your Page Posts)

Média Social · Tendance · Web 2.0

You MUST publish photos on your Facebook Page

According to the last Webinar hosted by Wildfire, photos are by far the most engaging piece of content on Facebook. They compared all 1MM+ posts across the 60,000 pages and that’s what they found. Typically Photos are: » Eye catching » Heavier (in terms of weight assigned within EdgeRank) » Easier to consume than other… Continue reading You MUST publish photos on your Facebook Page

Média Social · Web 2.0

Eight steps to a better social media mix.

This is a new study from Involver. Here’s what they say about the marketing mix : The term “marketing mix” refers to how a company allocates resources across the “4P’s” of marketing: Placement, Price, Product, and Promotion. The “social media mix” applies the same resource allocation concept to social media to determine how a company… Continue reading Eight steps to a better social media mix.